Reed grew up in Moose Jaw, SK Canada where he developed his love of hockey. Growing up with the goal of making the NHL one day, Reed was drafted by the St Louis Blues in the 7th round of the 1996 NHL entry draft, that was actually hosted in St Louis that year. Reed always prided himself on being a great teammate and serving whatever team he played on. He continues that philosophy in his post-hockey life, whether it’s through his beverage company PowerPlay Beverage, coaching the Jr Blues in Affton, or engaging audiences with his auctioneering for charity around the country.  

Reed played for the St Louis Blues from 2000-2005 and is the only player in NHL history to amass 50 penalty mins in a game, TWICE!   Reed is heavily involved with the Blues Alumni Association and continues to share his passion for charity work through various local St. Louis organizations.

When Reed isn’t working, auctioning, or coaching kids in hockey he is raising his 4 children, Connor (20), Copper (18) and his twins, Oli & Ava (12).